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Over-optimization Penalty

Google’s Penguin Update

One of the most comprehensive updates from Google made waves on the Internet in 2012.

Google is continually working to create a relevant and credible search experience for its users and this update continues the tradition. The main goal of this update is to penalize websites that are “spammy” and attempt to “cheat” the search engine by utilizing techniques that are considered to be unacceptable. The focus is on what is being termed “over-optimized” websites: those that are targeted more toward search engines and not human readers.

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