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How is SEO Priced?

How is SEO Priced?

SEO pricing is a complex issue to tackle as it depends on many factors. Based on your industry, your competition, your organization’s geographic penetration, SEO can cost anywhere from hundreds of dollars to tens viagra of thousands of dollars or more. Furthermore, the cost of SEO also depends on the project model followed by your SEO vendor of choice.

SEO Project Models

Fixed cost – a fixed project cost includes a specific set of activities and generally lasts http://viagra24onlinepharmacy.com a finite, pre-determined time. The cost of the project may be payable in several installments. Upon conclusion of the project, you have the option to extend, or engage in a new project.

Fixed cost plus monthly retainer – generally, a fixed, one-time cost for work such as onsite optimization followed by a monthly cost for ongoing optimization with a pre-determined duration of the project so there is no abuse such as “your rank will drop if you stop SEO”.

Performance based – where the charges apply once your website starts to rank at a certain predetermined position on a search engine(s) of choice and these rates go up as the rank of your website increases from the 20s to the top 3s.

Hourly – a fixed hourly rate is charged for work performed; this rate depends on how your vendor of choice is positioned in the SEO playing field.

Individual Services – some SEO vendors will split a project into several chunks: initial audit, on-page optimization, keyword research, link building and charge either on an hourly basis, or flagylpharmacy-generic.com on a fixed-cost basis for each chunk. This allows you the flexibility of engaging in one or more of the “chunks”. The type of vendor you select further adds to the pricing equation.

Types of SEO Vendors

Freelance SEO Experts – most freelancers are good but again, we suggest that you do you homework before signing on the dotted line. Remember, it is the overall approach – the team approach – that counts and most freelancers are not team oriented given that they are freelancers. Hiring a freelancer can be the most economical option.

Offshore SEO Companies – the ones that offer to “do” your SEO starting at $199 per month – a lot of these are link building factories located outside the USA. Proceed with caution and make sure you check previous work and references before engaging.

Web Development & Internet Marketing Companies – typically midrange pricing – that offer the best of the breed in expertise in design & development as well as digital marketing

Dedicated Internet Marketing Agencies – usually pricey…these will have access to the right team(s) and expertise but they tend to be pricey and they prefer to work with larger clients.

SEO Pricing

In most cases, SEO starts with an audit (or assessment) of your website, followed by keyword research & selection. One-time on-page optimization such crestor cholesterol as updates, changes and modifications to your website and content updates come next – these are all part of on-page (on-website) optimization. Off-website work focuses on ongoing link building and may also include ongoing social media/profile optimization. Ongoing work also includes monitoring and reporting.

Let us look at the steps of SEO one by one:

SEO Audit

Typical Effort Type
8 to 20 hours One-time

A typical SEO audit can take anywhere from 8 to 20 hours to complete and depends on factors such as the complexity of your website, competitiveness on search engines, how well the website is designed/developed and whether it has been optimized previously or not…it is also affected by the regularity of content cialis24pharmacy-online.com updates, social media presence and many others.

Keyword Strategy, Research & Optimization

Typical Effort Type
8 to 40 hours One-time

A solid keyword strategy is critical for the success of SEO. Keyword research is a time-consuming affair; time should be invested in this part of the process given the importance of selecting proper keywords. Coming up with the proper keywords can take anywhere from 8 to 40 hours.

On-page (on-site) optimization

Typical Effort Type
0 to 60 hours One-time

Depending on the outcome of the SEO audit and keyword research, this step can take anywhere from 0 to 60 hours to complete. On-page or on-site optimization refers to structural updates or changes that need to be made to the website itself, hence the term “on-page” or “on-site”. Not all websites need the same amount of updates; in rare cases, zero updates

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Off-page (off-site) Optimization

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Typical Effort Type
18 to 80 hours per month Ongoing

Off-page optimization depends on the number of keywords being promoted; the geographic reach (i.e. local, regional, national or international) and competitiveness of the keywords and the industry. Ongoing off-page optimization can take anywhere from 18 to 80 hours per month.

Monitoring and Reporting

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Typical Effort Type
6 to 12 hours per month Ongoing

Without monitoring and reporting it would be difficult to assess the effectiveness of the effort(s). It is important to monitor visitor traffic, behavior and search patterns on a regular basis so that SEO efforts can be adjusted as needed and keywords can be changed when required. Ongoing Monitoring and Reporting generally requires 6 to 12 hours per month.

Conclusion

Typical Effort Type
16 to 120 hours One-time
24 to 92 hours per month Ongoing

SEO pricing varies and is highly dependent on the agency or company you choose to work with. As an example, top SEO agencies can charge tens of thousands of dollars just for their SEO audit and an annual SEO contract can run in the low 7 figures.

There is no hard and fast rule to SEO pricing – but remember the old adage – cheaper is generally not better and at the same time, the most expensive option may also not necessarily be the best.

 

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