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Internet Marketing

What is Better: SEM or SEO?

SEO or SEM Strategy

When it comes to Internet marketing, a lot of people ask whether it is better to invest in SEM (Search Engine Marketing: the paid type where you pay per click or impression) or to invest in SEO (Search Engine Optimization: the organic type where your website is naturally optimized for search engine rank over time).

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How is SEO Priced?

SEO pricing is a complex issue to tackle as it depends on many factors. Based on your industry, your competition, your organization’s geographic penetration, SEO can cost anywhere from hundreds of dollars to tens viagra of thousands of dollars or more. Furthermore, the cost of SEO also depends on the project model followed by your SEO vendor of choice.

SEO Project Models

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Just a nice Website is not Enough!

There are over 250 million websites on the Internet and your website is just one of them. Unless your organization has brand recognition (such as cnn.com, or disney.com), your website is not going to be easily “found” by your prospective customers and general visitors.

Questions to Consider:

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Understanding the SEO Process

The main purpose of SEO is to increase the popularity of your website by increasing the number of links that point to that website: essentially, SEO is all about strategically increasing the number of “incoming” or “inbound” links.

SEO can be confusing and can also be difficult to understand…and if you are considering hiring an online marketing company to help market your website on the Internet via Search Engine Optimization (SEO), take some time to understand how SEO works so you can gain most benefit from your SEO campaigns. (PS – If you haven’t read our lexapro generic introductory article about SEO, take a moment to read What is Search Engine Optimization).

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A Guide to Effective Internet Marketing

After a good deal of effort, here is what we internally call a “work-of-art”!

A 11-page guide to Effective

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