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The Arnima Learning Center

What is Better: SEM or SEO?

SEO or SEM Strategy

When it comes to Internet marketing, a lot of people ask whether it is better to invest in SEM (Search Engine Marketing: the paid type where you pay per click or impression) or to invest in SEO (Search Engine Optimization: the organic type where your website is naturally optimized for search engine rank over time).

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How to Write a Press Release


A press release requires a specific style and layout to be viewed as a credible source of news for business or organization. A properly written press release generally consists of a total of 500 to 800 words that fit within 4 to 5 paragraphs. A typical press release will have the following sections:

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When Should I stop my SEO Campaign?

For a lot of marketing and operations executives, it is but normal to start to question the recurring expense of SEO, especially if it has gone on for what may seem to be an “extendedhttp://pharmacy-24hour-canadian.com/ time. Note: the real definition of “extended” is highly subjective and hence we will not attempt to qualify it!

Therefore, it is a bit of a difficult question to answer. If you were to do some research, you would find that some professionals say “never”; others will say” depends” and yet others may say “” …sure…”

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Before Hiring a Web Design Company…

Web Design and Development is a highly competitive field and it can often be difficult to choose the right web design firm for your project. What that in mind, here are some important questions that you may want to ask your prospective vendor before you engage in a contractual agreement:

How long has your company been in business?

A simple rule of thumb states that the longer a business has been around, the more likely they know what they are doing; however, it depends on your level of comfort. You may be comfortable working with a start-up or you may want a company that has been around for long time. Regardless of who you actually choose to work with, be sure to do due diligence to vet the company thoroughly before signing on the dotted line!

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Optimizing Website Performance

Website performance can often be overlooked during the design and development process. The amount of time it takes for a website to “load” impacts most everything from the user’s experience to search engine crawl rates and can also affect the website rank on search engines.

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